Skills
PR & MARKETING
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Social Media Content Creation
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Social Media Management
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Copywriting
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Event management
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Marketing Audits
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Photography
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Videography
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Public speaking
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Writting
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Critical Thinking
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Problem Solving
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Content Calendar Management
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Digital Asset Management
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Teamwork & Collaboration
FILMMAKING
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Visual Effects in Adobe After Effects
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Editing
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Videography
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Photography
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Adobe Premiere Pro
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Color Grading
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Teamwork
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Production Design
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Problem Solving
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Multi-Media Production,
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Effective Communication
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File Management
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Attention to detail
Languages
English
Tamil
Malay
Film Experience
FILM AND ROLE
Waxing and Waning (Editor & Continuity)
The Art of Cooking (DOP & Editor)
Hide (Producer)
Refrain (Editor)
Hopscotch (Continuity)
Skin Deep (Continuity)
Kick Back (DOP & Editor)
Picture This (Editor)
The Undying Perseverance of Angus McCloud (Continuity)
Ritual of Rhythm (Production Design)
People Who Care (Editor)
Work
Experience
Marketing Assistant
Boomtick Events
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Plan, create, and schedule content for large-scale music events & brands including TouchBass
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Festival, Ministry of Sound and Jack Rabbit Slim’s, boosting brand visibility and audience
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engagement.
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• Manage various social media content calendars such as Instagram, TikTok, Facebook to ensure
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posts align with brand voice, campaign timelines, and platform trends.
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• Assist in Meta Ads Manager campaigns, including setup, optimisation, and reporting; track
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performance metrics such as engagement, reach, and CTR to guide strategy.
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• Produce and edit ad assets and short-form content optimised for Reels and TikTok using
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Premiere Pro, CapCut, and Canva.
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• Coordinate collaborations with artists and partner brands, integrating user-generated content into
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cohesive campaigns that maximise reach.
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• Design and distribute EDMs (email marketing campaigns), maintaining consistent messaging and
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increasing audience retention.
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• Support project management through Asana, ensuring campaign deliverables, deadlines, and
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stakeholder approvals are met across multiple events.
Operations Specialist
Apple Perth City
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Coordinated workflows across multiple teams to maintain efficiency, directly transferable to
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managing production timelines and multi-platform content schedules.
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• Applied proactive problem-solving and clear communication to resolve logistical challenges and
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meet strict deadlines.
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• Ensured quality control and accuracy across all deliverables, upholding Apple’s global standards
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for brand consistency.
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• Collaborated with colleagues across departments, supporting operational goals through
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teamwork and precise coordination.
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• Built strong customer and stakeholder relationships, strengthening skills in communication, trust,
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and expectation management.
Freelance Digital PR & Content Creator
Local Businesses: Sage Cafe, Top1Unisex
Hairdresser, Jayz Detailing
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Develop tailored content and marketing strategies for small businesses, showcasing products and
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services through social-first storytelling.
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• Conduct regular client meetings to understand goals, target audiences, and desired outcomes,
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translating these into actionable content plans.
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• Plan and coordinate content shoots in collaboration with clients, managing schedules, shot lists,
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and creative direction.
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• Film and produce both organic content and professional-grade assets using a 4K camera,
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ensuring polished deliverables optimised for social platforms.• Create branded graphics, Reels, and photography using Lightroom, Photoshop and Canva,
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delivering high-quality assets under tight deadlines.
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• Manage digital asset libraries and maintain consistency across platforms, aligning creative output
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with client brand identity.
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• Work closely with business owners to align creative output with brand goals and target audience
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preferences.
Education
Bachelor of Arts
Screen Arts
Bachelor of Commerce
Public Relation
CV Profile
Effective PR and Arts student committed to learning and developing skills. Demonstrates exceptional communication and visual storytelling skills, honed through academic training and hands-on experience in PR and filmmaking. Proven ability to create compelling content that enhances brand visibility and engagement. Highly motivated, detail-oriented, and committed to achieving excellence in all projects. Friendly, self-directed and energetic with great performance in both autonomous or collaborative environments with a passion for social interaction and helping others.
PR & MARKETING
Resume to Download
Film & Editing
Resume to Download
How It All Started
My journey started with a toy film camera at six years old, the moment I realised the power of capturing and sharing stories. Growing up in Malaysia, surrounded by family in the film industry, I was drawn to movie sets and the magic of production. There’s even a video of 10-year-old me saying, “I’m going to be a movie director!” I didn’t realize back then how many other roles existed in the creative industry. That early passion led me to experiment with editing, reimagining film trailers on YouTube and discovering how storytelling can completely shift how an audience feels.
That same principle applies to PR and marketing. Just as editing shapes a narrative on screen, PR shapes how a story is told in the real world. I love creating strategies that connect brands with audiences, studying people and trends, and crafting campaigns that spark genuine reactions. To me, it’s about more than visibility, it’s about building connections and influencing perception in meaningful ways. In this fast-paced world, PR and marketing excite me because they push me to stay relevant and adapt to changing trends and attention spans. When I see a great PR campaign or even a brilliant piece of damage control, I’m always fascinated by how a story can be told from so many perspectives, just like in film.
With a double degree in Screen Arts and Public Relations, I bring together hands-on production knowledge and strategic communication skills. Whether I’m editing film, designing social media content, or building campaigns, I approach each project with creativity, organisation, and an eye for storytelling that resonates. My passion for creating impactful narratives, whether through editing or marketing, drives everything I do.